Making AI Headlines · Page 10
Precision Delivery Is Not Always a Marketing Benefit
· New York time
Citizen Lab's AdFection finding concerns targeted advertising as a delivery route for zero-click mercenary spyware. The targeting component matters alongside the absence of a click: an infrastructure built to reach selected audiences can become part of an attack route, according to the researchers' documented case. That gives advertising delivery a security dimension beyond whether an individual creative looks suspicious. Investigating the pathway requires attention to the system carrying it. Advertising routinely celebrates reaching the right person at the right moment. Security researchers have now supplied a documented reason to ask who chose the person, and what exactly arrived.
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