Making Creator Headlines · Page 7
Fundraising Gives Commerce a Different Purpose
· New York time
Bluesky’s ambition to make fundraising easier adds a different purpose to social transactions than TikTok’s holiday-shopping pitch. TechCrunch reports Bluesky executives’ interest in buying, selling and fundraising beyond an advertising-only model. TikTok, meanwhile, says in-app sales exceeded $500 million during last year’s Black Friday through Cyber Monday window, Social Media Today reports. A contribution asks an audience to support an objective; a retail purchase asks it to choose a product. Creators considering either route would need to explain what participation accomplishes, not merely make a payment button visible. A network can host several reasons to open a wallet. The holiday gift committee and the fundraising committee may share members, but ideally someone checks which envelope is being passed around.
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