Making Creator Headlines · Page 8
Seventeen Years From Campus to the Mouse House
· New York time
Dude Perfect’s Disney partnership comes 17 years after the group launched at Texas A&M University, Tubefilter reports. The Frisco-based entertainment company began with trick shots and now has a deal spanning YouTube, Disney+, ESPN and real-world events. That history gives the agreement a longer business horizon than the usual image of an overnight creator breakthrough. An identity first developed around a recognizable kind of entertainment can become the basis for a much wider partnership. The campus origin also supplies a pleasing contrast with the present distribution map. A student project rarely begins with a plan for multiple Disney outlets. Somewhere between the first basket and the corporate calendar, the group assignment acquired an unusually complicated list of places to submit its work.
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