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Cal AI Finds Distribution Is a Feature
· New York time
Cal AI founder Zach Yadegari credited a substantial influencer strategy for the calorie-tracking app's rapid rise. The company generated more than $30 million in revenue over two years and was acquired by MyFitnessPal in March for an undisclosed amount. Speaking at TechCrunch Disrupt, Yadegari described deploying a small army of influencers to promote the brand. That approach put the app before audiences that other people had already assembled, rather than requiring a new software company to manufacture attention from nothing. The business offers a concrete reminder that distribution is part of a consumer product's commercial machinery. A useful feature still needs an introduction. In the frictionless digital economy, the route to a download can involve a remarkably large number of people professionally pointing at a phone.
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