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Panos Panay Defends the Product Comeback

Amazon devices chief Panos Panay said product builders can recover and learn from failures, including catastrophic ones. His remarks put resilience alongside the usual product-development emphasis on getting the launch right. That is a useful distinction for teams facing an unsuccessful result: the next decision need not simply reproduce the last one. Learning earns its value by changing what happens afterward. Otherwise, celebrating failure risks turning an expensive disappointment into a corporate collectible. The retrospective should be more than a commemorative mug reading, We Were Extremely Brave Near This Problem.

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