Making Creator Headlines · Page 10
Doing Things Wants Its Accounts to Develop Shows
· New York time
Doing Things says it wants to turn its entertainment and comedy brands into a broader development engine for social shows. Its portfolio includes Recess Therapy, Bob Does Sports and Middle Class Fancy, and it has more than doubled its slate of original creator-led programming over the past year. That expansion uses established audience relationships as a starting point for additional programming. Sustaining shows also requires ideas that can outlast the initial introduction. A successful account can open a development door. It cannot write everything waiting behind it. Even the internet’s most productive engine still needs something more useful than a large odometer reading.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.