Making Creator Headlines · Page 9
The Independent’s Commerce Race Gets a New Leader
· New York time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London. It is a crossover between two revenue streams at one publisher, with the margin described as narrow. Buying journeys can begin in a feed rather than a search box. One route answers a question someone already has; the other can introduce an object before the question has fully formed. For publishers, adapting distribution means pursuing those opportunities while preserving the usefulness that makes recommendations valuable in the first place. The internet once invited people to search for what they needed. Increasingly, it offers to keep walking past them carrying things until something looks necessary. Somewhere, a perfectly content household has just discovered an urgent shortage of accessories.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.