Making Financial Headlines · Page 10
Turnaround Strategy Adds a New Address
· New York time
Nike announced an expansion into India earlier this month, including a campus positioned as a long-term growth bet. The move comes as the retailer faces broader difficulties, especially in China. Expansion and turnaround operate on different clocks. A new location can support a future strategy without immediately resolving present problems. A running shoe might explain that this is a marathon while the quarterly calendar keeps asking for a sprint. The campus is a commitment to direction, not proof that the finish line has moved closer.
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