Making Financial Headlines · Page 9
Vehicle Showcase Gives the Parking Question Altitude
· New York time
Tesla chief executive Elon Musk showcased a vehicle at a SpaceX-owned facility, with SpaceX having helped develop the model, the BBC reports. Its coverage posed the question of whether Tesla had unveiled a flying car. The showcase puts the vehicle and the collaboration in public view. It does not settle the broader commercial questions that surround a new vehicle, from its eventual usefulness to the practical demands of bringing it beyond a demonstration. The obvious commuter fantasy is that traffic might finally become a three-dimensional problem. The parking complaint would then need an altitude field, while arguments about who blocked whom could require a diagram. For any ambitious vehicle concept, commanding attention is one milestone. Making the proposition useful outside the presentation is another. A dramatic setting can give a model a memorable entrance; the ordinary transport questions still expect a lift home.
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