Making AI Headlines · Page 10
The Trophy Would Like to Present Its Credentials
· New York time
Veritas is expanding its anti-counterfeit chip to jewelry, trophies and fragrance bottles. Its technology is intended to verify goods as increasingly convincing replicas make visual inspection harder. The practical appeal is an authenticity check beyond the brand mark itself. That also shifts attention toward the verification system, not just the object’s appearance. A luxury item now has administrative responsibilities: the bottle must smell expensive, look expensive and be prepared to establish that it is, in fact, the bottle everyone thinks it is.
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