Making Creator Headlines · Page 10
Dude Perfect Gets a Larger Creative Playground
· New York time
Disney and Dude Perfect announced a creative partnership spanning entertainment, sports, consumer products, and parks and experiences. Dude Perfect will make original content for its channels around Disney franchises and cultural moments, with select content also appearing on Disney+. The arrangement connects creator distribution with a company that can extend ideas well beyond a video. That is a sizable expansion of the creative playground, although announced plans still require execution. Even a spectacular basketball trick play eventually encounters entertainment's less athletic obstacle course: coordinating everyone's calendar.
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