Making Creator Headlines · Page 9
AI Answers Face the Classic Follow-Up: According to Whom?
· New York time
A survey commissioned by advertising technology company Raptive found that 74% of 3,083 U.S. consumers considered it extremely or very important to know where an AI answer or recommendation comes from. The finding reflects respondents' stated priorities, with an interested advertising business funding the research. For publishers and creators, visible sourcing helps people evaluate the material behind a confident response and recognize whose work contributed to it. The practical question is whether convenience includes enough context to be useful. Apparently consumers would like the information equivalent of a return address. The computer's calm tone is welcome, but it has not replaced the ancient household question: who told you that?
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.