Making Financial Headlines · Page 9
KFC Changes Which Cola Accompanies the Chicken
· New York time
KFC is switching from PepsiCo to Coca-Cola as the beverage supplier for its US restaurants, changing a relationship that has lasted for decades. The decision concerns a familiar part of the meal that customers may regard as background until their usual option moves. For restaurant businesses, beverages are part of both purchasing arrangements and the customer experience. A supplier change can therefore be commercially important without requiring a new recipe for the main course. The fountain machine is undergoing a corporate identity retreat. For diners, the practical result is simpler: the chicken counter will offer a different beverage lineup. Even a routine lunch contains more business relationships than fit on the tray.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.