Making Tech Headlines · Page 10
Polestar Asks the Driver's Head for Additional Feedback
· New York time
Polestar has put electrodes on drivers' heads while they test electric vehicles on a track, attempting to quantify the experience of driving a performance car. The exercise brings measurement to something usually described through enthusiastic adjectives. The interesting question is what the readings can explain about an experience that also involves expectations, preference and context. Numbers can add information without replacing judgment. Car discussions may now need room for both driving impressions and brain measurements. The traditional phrase about feeling connected to the road has acquired a surprisingly literal accessory.
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