Making AI Headlines · Page 7
Meta Reports Muse Shopping and Daily Use
· New York time
Meta says Muse has more than 10 million users, with shopping and personal productivity among its uses. During the company's third-quarter earnings call, Mark Zuckerberg said about 25% of people who set up Muse now use it daily. He also said that more than a quarter of engaged users shopping through the AI agent had an average purchase size above $200. That is a figure about a particular shopping group, not a claim that a quarter of all Muse users spend that amount or that every transaction exceeds it. The company is describing an assistant that participates in commercial activity as well as conversation. For Meta, that suggests a potential role between a customer's request and a purchase. For retailers and competing assistants, it makes shopping behavior a useful measure alongside downloads and daily activity. The figures remain Meta's account of its service, but they give its enthusiasm a specific shape. An assistant that helps organize a day is useful; an assistant present when someone buys things is commercially interesting in an additional way. The personal productivity revolution has reached a familiar milestone: after helping clear the to-do list, it has located the shopping cart and discovered that the cart has a budget.
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