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Ask Target Joins the Holiday Shopping List
· New York time
Target is rolling out an AI-powered assistant called Ask Target on its website and app as its holiday campaign emphasizes affordability and exclusive products, Digiday reports. The retailer is putting a new digital helper beside an old seasonal challenge: convincing shoppers that the gifts they want and the money they have can occupy the same cart. The assistant is one component of that broader campaign. Its arrival places AI inside Target’s own shopping channels, where customers are already evaluating products. Affordability and exclusivity remain central parts of the retailer’s message, giving the technological addition a distinctly familiar retail assignment. For brands selling through the retailer, the development adds another interface through which products may be encountered. For shoppers, it offers another way to navigate the store’s digital environment. Whether it proves useful depends on the experience, not simply on having the letters AI attached to the welcome mat. Holiday retail already asks customers to juggle recipients, prices, availability and the possibility that someone owns the gift. The machine can now join that conversation. It is a technological upgrade to a familiar December scene: asking for help while quietly hoping the answer does not require increasing the budget.
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