Making Financial Headlines · Page 10
Car Buyers Request Better Technology at a Less Impressive Price
· New York time
Bain says technology leads vehicle purchase considerations in China, while price remains the top consideration in the United States and Europe, CNBC reported. The comparison highlights differing priorities confronting Western automakers, not a universal buyer preference. Companies face pressure to deliver attractive technology while keeping vehicles affordable. It is a difficult product brief: make the dashboard more advanced and the payment less alarming. The customer would like the future included, but would prefer that its financing resemble a more modest decade.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.