Making Financial Headlines · Page 9
Netflix Considers How Far to Walk Into the Theater
· New York time
Netflix's theatrical strategy is under scrutiny as the streamer looks for new avenues of growth and better execution around content, CNBC reported. Co-CEO Ted Sarandos has identified those needs. The question is how far a company built around streaming will expand its relationship with theatrical exhibition, not an announced wholesale abandonment of its existing model. The business assessment concerns finding additional value in content and deciding where audiences will encounter it. A theater offers a different setting from the home screen, including the unusual requirement that viewers locate their shoes. Exploring that avenue does not establish a guaranteed growth result. Netflix has become very good at asking whether someone is still watching; a larger theatrical commitment would add the more complicated question of whether that person is willing to leave the couch.
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