Making Daily Headlines · Page 10
Trump Merchandise Stores Face Softer Sales
· New York time
At least four Trump merchandise stores have closed this year, NPR reports. Owners say sales have softened and that Trump's final term gives his consumer fan base less to get fired up about. That is a business account from store owners, not a direct measurement of every voter's political loyalty. Buying fewer products and changing a vote are different acts. Still, the merchandise economy has encountered a familiar retail problem: enthusiasm does not automatically produce another purchase. Even a devoted customer eventually owns enough hats to outlast the available head.
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