Making Creator Headlines · Page 3

Holiday Returns Arrive With a Technology Sales Perspective

October 22, 2026 at 6:01 PM EDT · New York time

Holiday returns deserve fresh thinking from retailers, argues Tony D’Onofrio, president of Sensormatic Solutions, in sponsored commentary published by Digiday. His starting point is the seasonal mismatch: many workplaces slow down as families gather and schedules loosen, while retail employees face a very different holiday experience. The commercial context belongs alongside the argument. This is a retail technology executive assessing an operational problem in sponsored material, not an independent study establishing that a particular product will solve it. The argument can be useful without granting every proposed efficiency the status of a holiday miracle. For stores, returns sit at the intersection of customer expectations and the practical business of handling merchandise. A festive purchase can become another transaction requiring staff attention after the gift wrap has completed its extremely brief career. The customer sees a sweater that did not fit. The retailer sees work that did not leave when the original sale did. D’Onofrio’s broader point is that the season demands planning rather than an assumption that ordinary routines will suffice. In the retail version of holiday relaxation, everyone else unplugs and the returns counter discovers it has been appointed the national help desk.

Satire. Not factual reporting. Read the original reporting from the linked publishers.