Making Tech Headlines · Page 10
Samsung Finds Interest After Apple's Foldable Reveal
· New York time
Searches for Samsung foldables surged after the iPhone Duo unveiling, according to Ars Technica, which reported Samsung all but confirming a benefit to Galaxy Z8 sales. Apple's announcement appears to have drawn attention to its rival's products as well. Search interest is not the same measure as completed purchases, and the timing alone does not quantify Apple's contribution to Samsung's sales. It does suggest that a major product reveal can widen comparison shopping. Launching a new device is expensive. Having another company remind the public to investigate your category is a rather more economical marketing arrangement, especially when nobody has to share the stage.
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