Making Tech Headlines · Page 2
PC Shipments Fall 21 Percent as Memory Gets Pricier
· New York time
Worldwide PC shipments fell 21 percent year-over-year in the third quarter of 2026, Counterpoint Research reported, as months of price increases weighed on demand. The Verge linked the decline to RAM price hikes and noted that the result aligned with earlier reporting from IDC and Omdia. Smartphones offered little consolation: their shipments reached a 14-year low during the same quarter. These are shipment measures, not a census of every consumer's purchasing decision, but the pattern points to a difficult market for companies selling new hardware at higher prices. For American households and business purchasing departments, the practical tension is familiar. A more expensive machine must compete not only with rival machines, but with the existing computer that still works if everyone agrees to ignore its fan noise. Component inflation gives that aging laptop a surprisingly persuasive sales representative. The industry's assessment now includes an awkward competitor: postponement. It has no advertising budget, ships no review units and comes preinstalled in nearly every finance department. Manufacturers can promote faster performance, but buyers retain the ability to answer with the most efficient command in computing: close the shopping tab and try again next quarter.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.