Making Financial Headlines · Page 9
The Creator Economy Discovers Grandmother Already Has Followers
· New York time
Older creators including Grandma Droniak, Nonna Gracie, Viv Truran and Barbara Costello have found social-media fame, BBC Business reports. Its account includes a 96-year-old with 15 million followers, a useful reminder that online audiences do not observe the age limits imagined by marketing presentations. Their success broadens the picture of who can attract attention on major social platforms. It does not establish identical earnings or business arrangements for each creator. Audience size and income remain different measures, however tempting it is to combine them into one glamorous number. For the creator business, the development challenges assumptions about both talent and appeal. The digital economy spent years promising disruption. Grandmothers appear to have accepted the invitation and brought rather more followers than the strategy meeting expected.
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