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LG's C6 discount gives Black Friday an extended preseason
· New York time
LG has started an early Black Friday sale with $400 off its C6 OLED television, The Verge reports. The promotion also includes various soundbars and runs through November 1, despite Black Friday itself remaining more than a month away. For shoppers considering a television upgrade, the concrete development is an available discount now, not proof that today's price will beat every later offer. The sale calendar has become less a date than a weather system moving gradually across the living room. An assessment still starts with the actual television, its size and the price of the model being purchased. A large savings label is useful information, but it is not a substitute for checking what the household needs or what comparable sets cost. Retailers have given the holiday shopping season a remarkable range of opening ceremonies. By the time November arrives, Black Friday may need to introduce itself as the traditional portion of an already ongoing festival. The offer gives buyers another timing choice rather than an obligation to act. An old television can continue displaying programs while its owner compares prices. It may be the only participant in the transaction that does not believe a countdown timer deserves immediate authority over the family budget.
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