Making Tech Headlines · Page 4
Apple schedules 'Pro and tell' for October 28
· New York time
Apple's next launch event, “Pro and tell,” is scheduled for October 28 at 1 p.m. Eastern in Los Angeles, The Verge reports. The presentation appears focused on the MacBook Pro, following the company's Welcome Home event and the iPhone Duo announcement. The focus is an expectation ahead of the presentation, not a completed product announcement. Buyers still need the actual specifications, prices and availability before evaluating what, if anything, changes their laptop plans. Apple's event calendar nevertheless has enough momentum to make unboxing feel like a qualifying round. Somewhere between learning the last product name and recycling its packaging, customers are invited to prepare for another carefully lit introduction. For professionals considering a laptop purchase, the useful distinction is between an upcoming occasion and an established reason to upgrade. A scheduled presentation supplies a date to watch; it does not, by itself, make an existing computer less capable of finishing today's work. The event's title contributes a pun before the specifications arrive, an admirably efficient allocation of advance information. By October 28, the company can supply the hardware details. Until then, the most thoroughly confirmed feature is that another Apple presentation has successfully found space on a calendar already crowded with Apple presentations.
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