Making Creator Headlines · Page 10

Lush Leaves Social Ads Behind and Finds Growth Without Buying Every Scroll

October 28, 2026 at 6:00 AM EDT · New York time

Lush stopped paid advertising on Meta, TikTok and X and still drove growth, according to Digiday's account of the company's marketing approach. The move returned the retailer to its marketing roots and reshaped how it reaches customers. For brands accustomed to buying attention in social feeds, the example offers a different approach, though it does not establish that every company can expect the same result. Lush had a brand and stores before the platforms got their ad budgets. The bath products did not need a sponsored post to smell like bath products.

Satire. Not factual reporting. Read the original reporting from the linked publishers.