Making Creator Headlines · Page 10
Connected TV Can't Agree on Genres, Giving Ad Buyers an Unscripted Drama
· New York time
Genre labeling in connected television advertising is messy, according to Digiday's Future of TV Briefing. Buyers and sellers use categories to describe programming and advertising inventory, so inconsistent labels can make comparisons harder when campaigns are planned and sold. The problem sits between the neat categories in a deal and the shows people actually watch. A buyer looking for a particular kind of audience needs to know what the label represents. For now, the industry's classification system has become a genre of its own: administrative suspense.
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