Making Creator Headlines · Page 7
Tubi Gives TikTok Stars Longer Shows and Asks Their Fans to Sit Through the Breaks
· New York time
Tubi has revealed ten shows led by TikTok stars as the first slate from its Creatorverse Incubator. The Fox-owned, ad-supported streaming service announced the creator initiative earlier in the year, and the lineup brings its partnership with TikTok into long-form programming across a range of formats and genres. The plan gives creators known for short social videos an opportunity to work in a different setting. For Tubi, the familiar faces may help introduce its programming to audiences who already follow those performers elsewhere. For the creators, the new format offers room for ideas that need more than a quick scroll to unfold. The business model remains part of the experiment. Tubi is built around advertising-supported video on demand, so its longer programs come with a different viewing rhythm from a TikTok feed. The question is whether the audience will follow the personality from one screen and format to another, and whether the show gives them a reason to stay. Television has long looked for people who can bring an audience with them. Social media has supplied a new list of candidates, complete with an audience already accustomed to choosing what comes next. Tubi would like that next selection to be a full program, with room for commercials.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.