Making Creator Headlines · Page 9
MLB Goes Looking for New Fans in the Feed, Where Every Game Starts With a Scroll
· New York time
Major League Baseball used its main Instagram and TikTok accounts to promote teams still in World Series contention as the Division Series began on October 2. The video included players from the Milwaukee Brewers, Los Angeles Dodgers and Chicago White Sox, among others. The post is part of a broader effort to reach fans through social media, where a league competes for attention alongside creators and other entertainment. Short videos can put players and postseason stakes in front of people who may not encounter a full game first. The challenge is to turn a moment in a feed into an interest that lasts beyond the next swipe. Baseball has plenty of room for drama over a long season; social platforms ask it to make the introduction quickly. The league is not shortening the diamond. It is making the invitation fit on a phone.
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