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Senate Campaigns Raise Local Voices at National Donor Volume

Candidates in several competitive U.S. Senate races have built substantial campaign accounts with out-of-state donations. The messages aimed at those donors differ markedly from the ones candidates use back home, where the actual voters live. Money from outside a state can help a campaign pay for ads, staff and other operations inside it. That gives candidates an incentive to appeal to people who cannot vote in the contest while also persuading the people who can. The two audiences may hear the same candidate emphasizing different stakes. For a donor elsewhere, a Senate race can represent control of Congress or a national political cause. For a voter in the state, the choice also arrives through local concerns and the everyday experience of being represented. A campaign capable of speaking to both may consider itself versatile. A voter comparing the two pitches may call it an interesting translation exercise. Neither audience is imaginary, and outside contributions are a common part of competitive campaigns. But the arrangement makes the geography of political persuasion especially elastic. A candidate can spend the morning explaining why a race matters to the nation and the afternoon explaining why nobody understands the state better. The campaign's address remains local even when a great deal of its audience is watching from another ZIP code.

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