Making AI Headlines · Page 10
Google's AI Answers Need More Ads to Pay Their Way
· New York time
Google says AI search makes less money and is responding with more advertising, as investors assess its third-quarter earnings. Ars Technica reports that negative cash flow reached $9.06 billion and the stock fell after the results. The business challenge is to make a newer search experience earn enough while users change how they seek information. Ads are Google's familiar revenue tool, even when the presentation of answers is changing. The company has given search a conversational makeover. Its financial accessory is more traditional: another opportunity to put an advertisement near the answer. The format may be new, but the sales department still recognizes the furniture.
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