Making AI Headlines · Page 7
Meta Turns Instagram's Past Outfits Into a Closet With Opinions
· New York time
Meta has launched Style Sketch, an AI fashion app that can connect to Instagram and build a virtual closet from photos users have already shared. People can also add items manually by taking a photo, recording a short video or uploading images from their camera roll. The app takes material that may already exist in a user's social media history and gives it another job. Instead of serving only as a record of what someone wore, a photo can help populate a digital wardrobe. Manual additions offer another route for clothes that have not appeared in an Instagram post. That makes the product an example of a platform strategy: turn an existing collection of content into a new service. The convenience for users is having wardrobe information gathered in one place; the business advantage for Meta is another use for material and connections already associated with its ecosystem. The launch also makes account connections and the images a user chooses to provide part of the experience. A virtual closet is only as representative as the items that make it inside, whether they arrive from Instagram or a newly captured image. Fashion has always involved looking back at what worked. Meta's version can begin with an archive of photos that the user already posted. The closet may be virtual, but its first task is very real: sorting through last summer's outfits without making anyone open a drawer.
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