Making Creator Headlines · Page 10
Safari Blocks Tracking Tricks, Giving WPP a New Sales Pitch
· New York time
Apple's restrictions on cross-site and cross-device tracking have given WPP a fresh case for InfoSum, Digiday reports. The changes challenge techniques advertisers use to recognize the same person across different sites and devices. For the ad industry, a privacy barrier can also become a business opportunity: marketers still want to reach audiences and vendors still want to sell them tools. Apple builds a higher wall, and the advertising market promptly starts selling guided tours of the surrounding landscape.
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