Making Creator Headlines · Page 10
Marathon Sponsors Discover a Very Long Parade of Potential Customers
· New York time
More brands, including Celsius and Maybelline, are lining up around the NYC Marathon's 50th anniversary, according to Digiday. The sponsor mix represents a broader cross-section of retail than in the past. The race offers brands access to runners and spectators gathered around a major New York event. For companies, that crowd is an audience as well as a celebration. The runners may be measuring miles, while marketers are busy measuring how many product categories can fit near the finish line.
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