Making Creator Headlines · Page 9
Agencies Reimagine Staffing, and the Spreadsheet Discovers Robots
· New York time
AI agents are becoming common among agencies, while companies are weighing how the technology might reshape their teams, according to Digiday. The discussion comes amid growing tension over workplace AI and its potential effect on creative and commercial work. An agent that can perform tasks may change how agencies organize projects, even before any particular staffing decision is made. The questions include which work people retain, which tools they use and what skills become more valuable. A sweeping promise to reimagine the workforce does not itself establish how many jobs will change or disappear. Agencies sell clients their ability to solve problems creatively. Now they have an internal problem that demands a similarly careful answer. A robot in every cell of an org chart makes for a tidy presentation, but a presentation is not the same thing as a functioning team.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.