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Amazon's Ad Agent Offers Fewer Clicks and a New Reason to Ask Questions
· New York time
Amazon's advertising business neared $20 billion in third-quarter revenue as the company promoted agentic AI for further growth. Its Amazon Ads Agent promises to make buying simpler, while raising questions about transparency, Digiday reports. An automated tool can reduce the work involved in managing a campaign, but advertisers still have an interest in understanding where their money goes and how decisions are made. Convenience and visibility are different features, even when they appear in the same sales pitch. The reported revenue figure describes the size of the advertising business, not revenue generated by the new agent. Amazon's proposal is attractive to anyone buried in campaign settings: let software handle more of the process. The follow-up question is equally natural. If the agent chooses the placements, can the buyer see enough of its reasoning to be comfortable signing the bill?
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