Making Daily Headlines · Page 2

Iowa Rally Becomes a Phone Call, Saving the Campaign From Having to Pack the Crowd

President Trump canceled a planned Iowa rally and opted for a telerally instead, replacing an in-person campaign stop with an event supporters can follow by phone. The change comes in the final stretch before the midterm elections, when campaigns ordinarily try to squeeze as many appearances as possible into the calendar. A telerally can deliver a candidate's message without the travel and venue demands of a conventional rally. What it cannot supply is the same room full of supporters, signs and collective enthusiasm. For Iowans who expected an appearance, the campaign experience shifts from a destination to a connection. The format also changes the candidate's setting: there is no stage in Iowa to reach, although there is still an audience to address. The choice captures a familiar tension in modern campaigning. A campaign wants the reach of a national broadcast and the energy of a local gathering, preferably without spending the hours required to get from one place to the next. A telephone can do much of the first task, but it cannot quite wave a sign back. The campaign trail has not disappeared, it has simply discovered that a schedule looks much tidier when the candidate can travel through a wire.

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