Making Financial Headlines · Page 9
Executives upgrade AI's name before the technology finishes its homework
· New York time
Meta's Mark Zuckerberg and Elon Musk adopted President Trump's preferred term, “super intelligence,” on third-quarter earnings calls, while other executives did not. The phrase brings a political preference into the language companies use when discussing technology with investors. A label can shape the way a costly project is presented, even though changing the vocabulary does not settle what a system can actually do. Investors still have to assess spending, products and results rather than the size of the adjective attached to them. The new wording also gives the earnings call a familiar corporate rhythm: a large ambition enters, followed by a larger name. Artificial intelligence was already an ambitious description, but “super intelligence” offers a taller podium. Whether the technology earns the promotion remains a question for the work itself. The terminology, at least, has arrived ahead of schedule.
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