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TikTok Gives Tennis a New Court Inside the Infinite Feed
· New York time
TikTok has expanded its partnership with the WTA to include livestream women's tennis coverage and behind-the-scenes material. The agreement brings more of the sport to a platform known for quick discovery as well as a steady stream of competing distractions. Matches and background access offer different ways for fans to follow players. The tennis court has fixed boundaries; the feed around it has no obvious end. A viewer can arrive for a rally and find the rest of the internet waiting at the changeover.
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