Making Financial Headlines · Page 10
Peacock Courts YouTube's Crowd Instead of Waiting for It to Come Over
· New York time
Peacock is making a major bet on YouTube, a strategy discussed by NBCUniversal Media Group chairman Matt Strauss in a Verge interview. The move puts a streaming service's ambitions alongside a platform where audiences already spend time. The arrangement captures a tension in streaming: companies want viewers to seek out their own services, but they also want to be present where attention already gathers. Peacock's big bet is a practical acknowledgment that attracting an audience may start on someone else's screen.
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