Making Creator Headlines · Page 10
Brands Fund Long Creator Series and Ask the Logo to Stay for the Finale
· New York time
Digiday's Future of TV Briefing examines the economics of brands funding long-form original video series led by creators. The format gives sponsors a relationship with a show that lasts longer than a conventional commercial break. It also raises business questions about the cost of production and the value of an audience willing to spend more time with a creator. For the creator, sponsorship can help finance a larger project; for the brand, it offers a sustained presence around the work. The logo is no longer merely visiting between scenes. It has asked whether the season has room for a recurring character.
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