Making Creator Headlines · Page 3
Adobe Signs the Labels and Keeps the Artists as a Surprise
· New York time
Adobe is partnering with Universal Music Group and Warner Music Group to bring licensed music clips to its Premiere mobile video editing app. Adobe says the library will include popular songs from leading artists, though it has not named specific musicians in the announcement. The feature puts music from major labels inside a tool creators already use to edit video on their phones. For an editor assembling a short clip, the appeal is having a music library close to the timeline rather than treating sound as an entirely separate part of the job. For the labels, the partnership places their music where creators are making videos, not just where audiences are listening to them. The unnamed lineup gives the announcement a curious quality. Adobe has revealed the record labels and the general promise of popularity, but the performers remain behind the curtain. It is a music festival poster that has announced the venue and left the headliners for later. Creators will still need to see what is available and how the clips fit their projects. For now, Adobe is selling the convenience of a licensed library and asking editors to be patient about the playlist. The studio fits in a phone; the artist list is still waiting for its entrance.
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