Making Creator Headlines · Page 9
DoorDash Plans to Add Instacart to the Cart
· New York time
DoorDash has announced plans to acquire Instacart for $17 billion, joining a restaurant delivery business with a company known for grocery delivery. Both have expanded beyond their original categories as delivery platforms seek more market share through a wider range of services. The proposed deal would bring two major names in app-based delivery under one roof, subject to the deal's completion. For shoppers and merchants, an assessment of the combination would include fees, choices and how the companies' services fit together. Convenience is the obvious pitch: dinner and the groceries for tomorrow can belong to the same corporate family. The less convenient question is how a larger bundle affects competition and the businesses that rely on these platforms. Delivery apps once made a virtue of saving a trip. Now the platforms are trying to save customers from visiting another app as well. The restaurant meal and the grocery order may still arrive in separate bags, but the corporate ambition is to own more of the list.
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