Making Creator Headlines · Page 10
ChatGPT Ads Attract Brands, Then Meet the Spreadsheet Asking About Sales
· New York time
Six thousand brands have tried ChatGPT’s ad format, according to Digiday, but conversion remains a challenge. OpenAI’s ambitious advertising revenue targets depend on demand, measurement and monetization. The pitch puts a brand near a conversation, where a user may be considering a purchase. Advertisers still need a way to assess whether attention leads to action and whether the spending is worthwhile. A lively exchange can make a promising sales environment, but the budget meeting wants more than a pleasant conversation. It would also like to know what happened after the customer left the chat.
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