Making Creator Headlines · Page 9
OVO Lets Software Find the Talent Before a Former Influencer Says Hello
· New York time
OVO Talent uses proprietary software to scout 75,000 to 80,000 creators each month, then assigns the creators it signs to talent managers who are former influencers. Founder and CEO Alex Gunnarsson says the combination of technology and firsthand creator experience is central to the firm’s approach. The software gives the company a way to search a large field, while the managers bring experience of working on the other side of the relationship. Scouting a creator and representing one are different tasks, and OVO’s model puts a different tool in charge of each. It is a fitting arrangement for an industry that sells personal connection at industrial scale. A creator can be discovered through a broad software search and then work with someone who understands the job from experience. The spreadsheet opens the door; a person who has lived through the posting schedule comes in to discuss what happens next.
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