Making Financial Headlines · Page 10
FanDuel's Welcome Offers Give Flutter's Profits a Cold Reception
· New York time
Flutter's new CEO Dan Taylor presented his first earnings report as chief executive as the company leans on FanDuel promotions to attract customers, even while profits suffer. Incentives can make a betting platform appealing, but they also cost the business money. The strategy asks shareholders to accept that expense in pursuit of customers who may stay longer than the offer. The welcome mat looks generous from the front door; the accounting department has to pay for it from the back.
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