Making Tech Headlines · Page 7
VMware Discovers Smaller Customers Have Been Talking This Whole Time
· New York time
VMware has released vSphere Express for virtualization on up to 128 cores. A company executive said VMware had started listening to many of its lower-end customers, framing the product around buyers with needs below the largest enterprise installations. Virtualization lets organizations run multiple computing environments on shared hardware. A product with a defined core limit gives customers a way to consider that technology within a particular scale, rather than assuming every server room needs the same arrangement as the biggest corporate deployment. The executive's remark is also a tidy piece of corporate theater. Smaller customers have apparently graduated from a category on a sales chart to people whose requirements are worth hearing. Their reward is a product with a name that promises to get to the point. The 128-core ceiling tells buyers where the offering sits, while the product itself gives VMware another way to serve organizations that do not need its largest configuration. The details of price and suitability will still matter to any customer weighing a purchase. But the announcement has already settled one important question: when a major software company says it is listening, it can sometimes mean a product is on the way, not merely that the hold music has stopped.
Read this story in the full newspaper →Satire. Not factual reporting. Read the original reporting from the linked publishers.