Making Tech Headlines · Page 9
Bose Marks Down Silence, Though the Sale Still Makes Plenty of Noise
· New York time
First-generation Bose QuietComfort Headphones are on sale for $169.99 at Amazon, Best Buy and Bose, a $190 discount that matches their lowest price to date. The newer second-generation model is also available, leaving shoppers to weigh a discounted older pair against the latest version. The deal puts a familiar technology cycle on display: a product once sold at a premium becomes more attractive on price after a successor arrives. Noise cancellation remains the feature being sold, even if the promotional machinery around it is anything but quiet. A lower price is useful to someone already looking for headphones, not an obligation to buy another pair. The most efficient way to block a sale announcement remains closing the browser, though Bose would naturally prefer the version with ear cushions.
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