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The Voice Finds Another Voice to Explain The Voice on a Phone
· New York time
NBC's The Voice will launch its first TikTok LIVE companion show on November 9, hosted by Emmy-winning radio host Josh Brubaker, known professionally as Bru on the Radio. The weekly Monday program will continue through the Season 30 finale on December 14, according to reporting cited by Net Influencer. The companion show gives the singing competition a presence on a second platform while its television season is underway. It also gives a radio host a role in a format designed for a live social audience. A program about voices has found another one, this time for viewers holding a phone. For television producers, an accompanying stream creates another place to gather attention around a broadcast. For fans, it offers a way to spend more time with the show than the main episode alone provides. The arrangement treats an audience's appetite for discussion as part of the entertainment rather than something that happens after the credits. The scheduling is ambitious in a distinctly contemporary way: one show must compete with every other screen, so it brings another screen along as a teammate. Bru's task is to keep the companion worth watching without making the singing competition feel like the companion to its own conversation.
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