Making Financial Headlines · Page 3
The Budget Car Becomes a Premium Achievement
· New York time
Demand for new cars priced under $30,000 is rising as consumers face high costs for gas, insurance and maintenance, MarketWatch reports. The bargain is no longer merely a vehicle. It is a vehicle that leaves enough money to operate the vehicle. The sticker price is only one part of the bill. Fuel, coverage and upkeep continue after a buyer leaves the lot, so a model that fits the purchase budget can still strain the monthly one. That helps explain why lower-priced new cars draw attention from shoppers looking at the whole cost of ownership. The $30,000 threshold is not a promise that every car below it will be cheap to run, or that every buyer can comfortably afford one. It is a useful line for people comparing a large purchase against the expenses that follow it. A lower initial price may leave more room for the recurring bills, even if those bills have no interest in being modest. Car advertising has long sold freedom, adventure and the open road. The practical customer would also like a reasonable insurance quote and a gas tank that does not require a ceremony. In the current market, the most attractive extra may be a little space in the household budget.
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